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THE
MATERIAL STORY

To bring the gentle essence of nature into your home to create a sanctuary of comfort, HOOGA adopts TENCEL™ fibers which are produced using environmentally responsible processes.

These fibers are naturally gentle on your skin with an exquisitely soft touch, enhancing your quality of sleep and home life, thus offering long-lasting natural comfort and pure living environments.

Born from nature with a silky-soft texture, a touch of TENCEL™ is as good as it makes you feel.

REFIBRA™ technology

The pioneering REFIBRA™ technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments.

Micro technology

Micro technology offers even a finer quality of lightness and exquisite softness, producing lightweight fabrics, based on their fine titer. Using this technology, fabrics containing TENCEL™ Lyocell fibers - produced from sustainable wood sources - provide efficient moisture absorption to ensure natural skin comfort.

Eco Soft technology

The technology uses elemental chlorine-free bleaching in an integrated pulp-to-fiber process that has high recovery rates of process ingredients and causes very low air emissions.

TENCEL™ Modal fibers are produced by Eco Soft technology, offering exquisite softness to textiles.

Eco Color technology

This eco-responsible technology offers long-lasting, color-fastness and design flexibility in textiles. Fibers produced under the Eco Color technology have been certified with the EU Ecolabel, a label of environmental excellence awarded to products that meet high environmental standards throughout their life cycle.

KEY BENEFITS

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