Franchise Opportunity

Let's Bring Hygge to More Homes Around the World!

HOOGA is the leading home lifestyle brand originated in Singapore since 2018. At HOOGA, we've embarked on a unique mission: making the simple pleasures of home accessible to everyone, no matter where they are in the world. We strongly believe that everyone deserves a cosy home, and it should not be exclusive. That is why a good product to us is with attainable pricing and good quality that suit the unique needs and preferences of our customers, as we help them find hygge everyday, every moment. Be it bedding, bath, home fragrance or home furnishings, each product is marketed within physical store and e-commerce settings for the ease of convenience to our customers.

We're always excited to embark on new adventures and create meaningful partnerships with potential franchisees who share our vision and values, internationally!

If you're intrigued by the idea of bringing HOOGA's warmth and comfort to homes worldwide, please get in touch with our Chief Marketing Officer at

To help us understand your interest and suitability better, please include the following information in your email:

  • A comprehensive overview of your organisation
  • The geographical market you are interested in
  • The business rationale for HOOGA within your selected territory with all essential supporting details

Send Us Mail Now

Your enthusiasm means the world to us, and we're eagerly looking forward to hearing from you soon.

Together, let's spread the cosy, heartwarming spirit of HOOGA across the globe!