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At HOOGA, we inspire you to enjoy life simple pleasures and happiness in every moment. A step forward in advocating the philosophy of hygge into us as people, we established HOOGA Cause.

The initiative calls for sustainability in our products and carries give back campaigns. Through these efforts, we believe the movement is capable of turning this place a little more hygge-lic and the prople in it to be in content.

We urge you to join us & support the cause

As always, you are what kept us moving.
Do good, feel good.

HOOGA IS
IN THE AIR

The first step to a happier place is happier people. And that is possible by putting positivity into the air.

As we continue our journey to persuit of simple pleasures, we hope to grow into an environment that raises awareness for well-being and empowers for every individual to be in content.

Join us so we breathe hygge.

HOOGA IS
HERE TO STAY

Relish in the moment with our sustainable curates because you care.

Be it wastes that are repurposed to fit in your daily life or our bed linens that are from sustainably managed sources - such as TENCEL™.

Give yourself another reason to smile knowing this product supports the cause for a cleaner earth.

THE
MATERIAL STORY

To bring the gentle essence of nature into your home to create a sanctuary of comfort, HOOGA adopts TENCEL™ fibers which are produced using environmentally responsible processes.

These fibers are naturally gentle on your skin with an exquisitely soft touch, enhancing your quality of sleep and home life, thus offering long-lasting natural comfort and pure living environments.

Born from nature with a silky-soft texture, a touch of TENCEL™ is as good as it makes you feel.

REFIBRA™ technology

The pioneering REFIBRA™ technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments.

Micro technology

Micro technology offers even a finer quality of lightness and exquisite softness, producing lightweight fabrics, based on their fine titer. Using this technology, fabrics containing TENCEL™ Lyocell fibers - produced from sustainable wood sources - provide efficient moisture absorption to ensure natural skin comfort.

Eco Soft technology

The technology uses elemental chlorine-free bleaching in an integrated pulp-to-fiber process that has high recovery rates of process ingredients and causes very low air emissions.

TENCEL™ Modal fibers are produced by Eco Soft technology, offering exquisite softness to textiles.

Eco Color technology

This eco-responsible technology offers long-lasting, color-fastness and design flexibility in textiles. Fibers produced under the Eco Color technology have been certified with the EU Ecolabel, a label of environmental excellence awarded to products that meet high environmental standards throughout their life cycle.

THE
MATERIAL STORY

To bring the gentle essence of nature into your home to create a sanctuary of comfort, HOOGA adopts TENCEL™ fibers which are produced using environmentally responsible processes.

These fibers are naturally gentle on your skin with an exquisitely soft touch, enhancing your quality of sleep and home life, thus offering long-lasting natural comfort and pure living environments.

Born from nature with a silky-soft texture, a touch of TENCEL™ is as good as it makes you feel.

REFIBRA™ technology

The pioneering REFIBRA™ technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments.

Micro technology

Micro technology offers even a finer quality of lightness and exquisite softness, producing lightweight fabrics, based on their fine titer. Using this technology, fabrics containing TENCEL™ Lyocell fibers - produced from sustainable wood sources - provide efficient moisture absorption to ensure natural skin comfort.

Eco Soft technology

The technology uses elemental chlorine-free bleaching in an integrated pulp-to-fiber process that has high recovery rates of process ingredients and causes very low air emissions.

TENCEL™ Modal fibers are produced by Eco Soft technology, offering exquisite softness to textiles.

Eco Color technology

This eco-responsible technology offers long-lasting, color-fastness and design flexibility in textiles. Fibers produced under the Eco Color technology have been certified with the EU Ecolabel, a label of environmental excellence awarded to products that meet high environmental standards throughout their life cycle.

KEY BENEFITS