Let's Bring Hygge to More Homes Around the World!
Born in Singapore in 2018, HOOGA is more than just a home lifestyle brand, it’s a way of living. Our mission is simple yet heartfelt: to make the warmth, comfort, and joy of home accessible to everyone, everywhere.
At HOOGA, we believe that cosy living shouldn’t be a luxury. That’s why every product we offer—whether it’s plush bedding, soothing scents, or thoughtfully designed furnishings—is made with care, crafted for comfort, and priced with purpose. Good quality and good value go hand in hand here.
From our shelves to your sanctuary, we bring hygge to life across our stores and online—so you can find calm, comfort, and beauty in the everyday.
We're always excited to embark on new adventures and create meaningful partnerships with potential franchisees who share our vision and values, internationally!
All-Time & Seasonal Products
We offer a wide range of bedding, bath essentials, home & body fragrances, home decor, children’s and pet's products, as well as other home furnishings in diverse styles and designs.
In-House Design Team & Localisation for Markets
Each product is thoughtfully designed by our team of in-house designers, and we have localised specifications for bedding, bath, home & body fragrances products to suit different markets.
High-Quality Products at Great Value and Low MOQ
We strive to make HOOGA accessible to all, offering high-quality products at great value. With the chain’s economies of scale, franchisees can access to a wide range of products with low MOQ.
Strong Manufacturing & In-House Quality Assurance Expertise
With over 50 years of expertise from our parent company in home textile manufacturing, our products are meticulously crafted in our own factories or through trusted global partners. In addition, we have in-house lab capabilities to conduct rigorous product quality checks.
In-House Store Design Team to Curate Customized Store Look-and-Feel
Our in-house store design team carefully designs each store, giving every location and store façade a unique character while preserving HOOGA’s cohesive brand identity.
If you're intrigued by the idea of bringing HOOGA's warmth and comfort to homes worldwide, please get in touch with our Business Development Department.
Click Here to Express Your Interest
Grand Opening at CentralWorld Bangkok, Thailand
Grand Opening at City Walk, Dubai, UAE
Your enthusiasm means the world to us, and we're eagerly looking forward to hearing from you soon.
Together, let's spread the cosy, heartwarming spirit of HOOGA across the globe!
